TELL YOUR STORY!
People respond to information in different ways.
Some prefer hard facts, some prefer humor, others respond on an emotional level. Once engaged however, we all tend to want connections beyond our initial inclination.
Atelier’s Integrated Media Design consists of a few elements - in three steps - all designed to tell your story - in appealing ways!
Step One
First Contact
Tell 'em "Who You Are" - "What You Do" and "Why It Matters"
Testimonial Video
Testimonials are your clients describing how - what you do - benefits their lives!
The kind of advertising you can't buy at any cost. It's endorsement!
Between 65% and 75% of people who watch a testimonial video make a purchase!
Brand Doctrine
A Brand Doctrine is an inspirational telling of your story and the people who bring it to life!
It's your team, sharing your vision and beliefs about your mission!
It's a personal and emotionally engaging look at what you do!
Step Two
Keep 'Em Interested
Share Big News - Highlight Awards or Special Events and Show Your Mission In Action!
Special Events
Capture and share with the world, those magic moments that make your organization special!
This is the place for highlights from a sales conference, a conversation with a major donor, a web cast, or a new marketing campaign!
Anything you want to shout from the rooftop!
Demonstration Videos
Stories of your company or team at work - putting your mission into action!
From DIY Instructional Videos - to product features - to sales demonstrations - even commercials!
DV is Your team doing what you do best - in your own unique way!
Step Three
Shout it From The Roof Tops
Share Good News - Special Events and Awards!
Telly Award Winner
Family Business - Hilton Garden Inn
Additional Ideas
Emotional Connections