The Frame Collection
Before we begin our look at the "Frame Collection" let's review!
Previously on AtelierIMD:
We discussed how telling the story of your business is critical to your success, because it sets you apart from your competitors, engages customers and makes you memorable.
And we introduced four main categories business video using the simple analogy of building a house –
- First you start with the foundation
- Then frame some walls
- Top it off with a roof
- Finally, you fill the place with personal items
And, we discussed the first category – The Foundation Collection with its Testimonial Videos and Brand Doctrines.
If you want a quick review – CLICK HERE
Now that we’re all caught up…
In Part 2 of “What Should My Videos Be About?” we’ll look at – wait for it – the second element of our home construction analogy– The Frame Collection!
“Frame” is an interesting word. Dictionary.com lists thirty-six definitions for it.
Among them are – “To set apart with a border” like the frame of a picture. It can mean – “physical structure or skeleton” as in the frame of a house or a man. It can be used as a portal, or point of entry – as in “door or window frame,” or an outline sometimes called a “frame-work.” One can conceive or “frame” and idea – or compose/frame an image with a camera.
And, it’s in these definitions that we find direction for the videos in “The Frame Collection.”
You can have as many videos in this collection as you can imagine – on a wide variety of subjects. The Frame Collection expands on the “testimonial and brand doctrine” videos of the Foundation – by showing your organization in action – and delving further into specific details.
So let's add the next level to our house. The frame – or walls – of a house define the space where you live - where the day to day activities of your life – (or business) take place. It's where innovation is born, and the secret ingredients, that make your business special, are added.
But, if we don't add some windows and doors it can get pretty dark in there!
That said - the Frame Collection is a great place for a behind the scenes look at how you do - what you do.
Think of this collection as the special features disc of your brand DVD. It's all about additional information - details that go beyond - and expand on the "testimonials" and "brand doctrines" of the Foundation Collection - the deleted scenes if you will.
If the foundation movies were your elevator pitch - designed to get you in the door. The Frame Collection is the message you want to communicate once you're in. It's more expansive and detailed info on how you do - what you do!
Like those “making of” clips from the “Lord of the Rings” Trilogy - it’s okay to be a little technical here, as long as you stay entertaining. But, unlike Peter Jackson - please wear shoes on camera!
I like to balance hard info with a little humor. We'll l take a serious look at humor in a future series. But for now - don't worry. It won't make you look silly or unqualified. In fact, it humanizes you!
Still. If you strongly feel the need to wallow in technical jargon and information, consider a tutorial or DIY video. They fit nicely in the Frame Collection too! And, your most ardent customers will be grateful for the information.
